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Market research
What happens when Amazon arrives?
A Research report from HUI and The Swedish Retail and Wholesale Council investigated the potential impact that Amazon’s entry to Sweden will have on the retail industry. It is concluded that, even though many segments within the retail industry will be negatively affected, the grocery segment will show the greatest resilience towards Amazon’s entry and that it could instead benefit from it.
The conclusions are aligned with our view of the grocery segment and its resilience towards e-commerce, and thus further cements Cibus’s investment case.